We've had a makeover!
Silver Lining have always placed themselves as forerunners when it comes to business technology. We’ve seen the development of our own cloud infrastructure, award winning product development and the on-boarding of a number of high-profile customers.
With this drive to push ourselves forward, our brand needs to reflect our identity. We pride ourselves on being agile and ahead of the curve, so it’s time our image showed that too. Over the last 5 months, the Marketing team have been working hard to ‘refresh’ our brand. That being said, we haven’t forgotten our roots. We are still pioneers in Voice, IT, Data and Mobile and the changes aren’t a million miles away from where they were - they’re just ‘refreshed’. At our core we’re still Silver Lining, and Communication Innovation still runs through everything we do.
We’re very excited to launch our refreshed brand today, and look forward to a number of changes yet to come.
Our famously wrapped cars are also getting an eco-update, with a switch to environmentally friendly hybrid cars, in a bid to do our part for the environment. Managing Director, Allan Packer, says “one of our ISO accreditations also includes ISO 14001 which is all about our dedication to minimise our impact on the environment. These cars are a great way to continue our reduction of our carbon footprint.”
The cars have also seen their own update, with our new branding taking front and centre stage. “Many people in the local area recognise our cars as we’ve always wrapped them colourfully” says Aisha Hawkes, Marketing Manager, “With the rebrand, we’ve made sure the cars are still just as head-turning, with a modern update of their own.”
We’re so excited about our new cars, in fact, that we’re running a competition for anyone who spots them throughout the month of November. Check our LinkedIn company page for more details about this.
It doesn’t stop there either. Within the next few weeks, this very website will be getting its own update, and you’ll start to see even more collateral getting the refreshed treatment.
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