Introducing Apple's newest family addition
Unless you’ve been living under a rock, you would have heard about Apple’s launch of their new iPhone & Apple Watch this week. Here is a brief summary of what was announced with links to the official launch videos.
Introducing iPhone XS, iPhone XS Max, and iPhone XR Watch video here
Standard upgrades have been made to the processor, battery and overall build quality. The new line-up features the same camera hardware as the previous generation iPhone X but with some minor, ‘extra’ features inclusive within the software. The battery has been upgraded but not significantly, also the storage capacity option has increased to 512GB and Apple has also now included dual-SIM capability with all models, following suit with the likes of Huawei. IP dust and water resistance ratings have gone up; however, we still wouldn’t advise dropping them in water as these phones are notoriously expensive to repair.
Face ID is still going strong and Apple don’t look like they’ll be dropping this method of security anytime soon. Rumours have been present, since before the release of last year’s iPhone X, that Apple were working on an under-display fingerprint sensor, but this has yet to materialise on any of their phones. A few Android phones have already released with this functionality and it is promising.
What is worth noting are the variety of models released for this generation of iPhone, in a move to give consumers more options. Last year Apple simply introduced one singular option for the design iPhone X - the only differentiator was the colour. Now we have options in terms of size and price with the XS Max at the top of line priced from £1099. The standard XS comes in at £999 and the more budget-friendly iPhone XR will start at £749.
Three colours come with the XS and XS Max models: silver, space grey and gold, and six colours are available with the XR model: blue, white, black, yellow, coral and product red.
Also announced was the new series 4 of the Apple Watch. These watches are increasing in popularity as they were previously a perfect complement to their handsets. However, with the new series line , Apple are starting to show that the watch can perform well on its own as opposed to a ‘value-add’ to the iPhone.
You can find the Apple watch series 4 video below:
Later on in 2018 we can expect to hear more from Apple’s main competitor, Samsung. Apple currently utilise Samsung’s screens for their OLED displays but Samsung are looking to release something new and innovative for their next round of phones, with talk of the first flagship foldable smartphone. The technology is already available, but the question is whether the manufacturers can get this working successfully within a flagship device. This could change things drastically so watch this space for more news.
If you’re currently looking at mobile phones for your business, speak to one of our mobile experts who can advise on everything from handset supply to appropriate tariffs.
*All pictures curtesy of Apple
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